CHIA Song Huat Lawrence

CHIA Song Huat Lawrence

Chairman and CEO

Pico Far East Holdings Limited

Mr Lawrence Chia is the Group Chairman and CEO of the Hong Kong-listed Pico Far East Holdings Limited (752.HK).  Founded in Singapore in 1969, Pico is a global total brand activation company specialising in engaging people, creating experiences and activating brands. Today it employs some 2,400 permanent staff with sales networks and production facilities in 34 major cities worldwide.  In the 2019 financial year, Pico Far East Holdings Limited reported revenue of over USD 640 million and a market capitalisation of nearly USD 422 million.

Mr Chia was educated in the United States, graduating from the University of Tennessee with a Bachelor of Science in Business Administration with highest honours. In 2006, he received the International Executive in Sport and Entertainment Award from the University of South Carolina in the United States. In 2016, Mr Chia received the University of Tennessee Outstanding International Alumni Award.

Before assuming the Chairmanship of Pico Far East Holdings Limited, he was the Managing Director of the Pico Group of companies in Europe and North America, and was based in London for six years. With more than three decades of experience in the event marketing industry, Mr Chia embodies a forward-looking vision to continuously drive the growth of the company – particularly in the areas of business process innovation and digital transformation.

In 2020, the Pico Group won a Gold award for Event Agency of the Year in Hong Kong. In 2019, the Group won InnoESG Prize in recognition of its making a positive impact in the areas of environmental, social and governance.

Mr Chia has served as Vice-Chairman of the Singapore Chamber of Commerce (Hong Kong) for the last 25 years.